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SNS광고의 유입채널과 캠페인 목표에 따른 실제 광고 효과에 대한 상호작용 분석: 패션 커머스 몰 중심으로 = Interaction analysis on the actual advertising effect based on the acquisition channel and campaign objectives of SNS advertisements: focused on fashion commerce malllink

박우석; 박병호; et al, 한국과학기술원, 2020

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