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Why do free-to-play game users pay for? : Mediating effects between flow and intention to purchase virtual assets = Why do free-to-play game users pay for? : Mediating effects between flow and intention to purchase virtual assetslink Park, Gun-Ho; 박건호; Jung, Jae-Min; 정재민; et al, 한국과학기술원, 2014 |
대의명분 마케팅의 적합성과 지속성이 이용자 행위 의도에 미치는 영향: SNS 채널효과와 소비자 귀인을 중심으로 = The effect of fit and durability in cause-related-marketing on user behavioral intention: focusing on the effect of SNS channel and consumer's attributionlink 김기준; Kim, Ki-Jun; 정재민; Jung, Jae-Min; et al, 한국과학기술원, 2014 |
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