DSpace at KOASAS
Browsing DSpace

Browse "School of Management Engineering(경영공학부)" by Author Jun, Sunkyu

A to Z

All 0-9

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

or enter first few letters:

Showing results 4 to 6 of 6

4
The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

Jun, Sunkyu; Putreve, Sanjay; Hyun, Yong Jin; Gentry, James W., JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.25, no.2, pp.1 - 11, 2003

5
The moderating effect of self-esteem on consumer responses to global positioning in advertising

Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, Yong-Jin, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017

6
The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies

Jun, Sunkyu; Hyun, Yong Jin; Gentry, James W.; Song, Chang-Seok, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001

Discover

rss_1.0 rss_2.0 atom_1.0