Browse "School of Management Engineering(경영공학부)" by Author Hahn, Minhi
Showing results 19 to 33 of 33
| Identifying Relevant Market Segments for Low-shared Foreign Brands with Co-occurrence Information Hahn, Minhi; kim, choong-ryuhn; park, sang-june, INTERNATIONAL JOURNAL OF MANAGEMENT, v.13, no.2, pp.198 - 211, 1996-06 |
| Location of a Branded Retail Store: Let the Consumers Shop Around Hahn, Minhi; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10 |
| Modeling Promotional Word-of-Mouth Lee, Backhun; Hahn, Minhi, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06 |
| Network externality and future usage of Internet services Chun, Sung Yong; Hahn, Minhi, INTERNET RESEARCH, v.17, no.2, pp.156 - 168, 2007 |
| PULSING IN A DISCRETE MODEL OF ADVERTISING COMPETITION Park, Sehoon; Hahn, Minhi, JOURNAL OF MARKETING RESEARCH, v.28, no.4, pp.397 - 405, 1991-11 |
| Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers? Lim, Jooyoung; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11 |
| SPAD: A Contingency Framework for Integrating Sales Promotion and Advertising ryun, chang dae; Hahn, Minhi; kim, ik-tae, JOURNAL OF PROMOTION MANAGEMENT, v.2, no.2, pp.45 - 57, 1994 |
| THE ADAPTIVE INFORMATION-PROCESSING HYPOTHESIS Hahn, Minhi; PARK, CW; MACINNIS, DJ, JOURNAL OF ADVERTISING, v.21, no.2, pp.37 - 46, 1992-06 |
| The effect of consumer participation type of corporate social responsibility on brand loyalty: focused on relay-for-baby campaign = 고객의 CSR 활동 참여 형태가 브랜드 로열티에 미치는 영향: 수유마라톤을 중심으로link Kim, Jisu; 김지수; et al, 한국과학기술원, 2015 |
| The effects of time pressure and information load on decision quality Hahn, Minhi; Robert lawson; Lee, young-gyu, PSYCHOLOGY AND MARKETING , v.9, no.5, pp.365 - 378, 1992 |
| The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products Kim, Jun San; Hahn, Minhi; Yoon, Yeosun, PSYCHOLOGY & MARKETING, v.32, no.2, pp.144 - 161, 2015-02 |
| The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures Lee, Baghun; Hahn, Minhi, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07 |
| The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02 |
| True Partnerships between Consumers and Marketers in the Age of Marketing 3.0 Hahn, Minhi; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10 |
| Why firms do co-promotions in mature markets? Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09 |
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- 602 Thesis(Master)
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- 616 2020 - 2024
- 1,614 2010 - 2019
- 1,349 2000 - 2009
- 1,082 1990 - 1999
- 192 1980 - 1989