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Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing Yoon, Yeosun; Gurhan-Canli, Z, ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224, 2004 |
Drawing inferences about others on the basis of corporate associations Yoon, Yeosun; Gurhan-Canli, Z; Bozok, B, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006 |
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