| 1 | Adoption of digital devices for children education: Korean case Park, Byungho; Chang, Hyeseung; Park, Sungjun (Steven), TELEMATICS AND INFORMATICS, v.38, pp.247 - 256, 2019-05 |
| 2 | Advertising on Mobile Apps Versus the Mobile Web Which Delivers Better Advertisement Recognition and Willingness to Buy? Park, Sungjun (Steven); Park, Byungho, JOURNAL OF ADVERTISING RESEARCH, v.60, no.4, pp.381 - 393, 2020-12 |
| 3 | An Empirical Examination of the Secondary Task Reaction Times: Testing What They Really Measure Park, Byungho, ICA 2003, International Communication Association, 2003-01-01 |
| 4 | Application of Information Introduced to Dynamic Message Processing and Enjoyment Park, Byungho; Bailey, Rachel L., JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS, v.30, no.4, pp.196 - 206, 2018-10 |
| 5 | Cognition and emotion in TV message processing: How valence, arousing content, structural complexity, and information density affect the availability of cognitive resources Lang, Annie; Park, Byungho; Sanders-jackson, Ashley N.; Wilson, Brian D.; Wang, Zheng, MEDIA PSYCHOLOGY, v.10, no.3, pp.317 - 338, 2007 |
| 6 | Complicated Emotional Messages Produce Liberal Bias: Effects of Valence and Complexity on Sensitivity and Criterion Park, Byungho, ICA 2006, International Communication Association, 2006-01 |
| 7 | Conceptualizing Audio Message Complexity as Available Processing Resources Lang, Annie; Gao, Ya; Potter, Robert F.; Lee, Seungjo; Park, Byungho; Bailey, Rachel L., COMMUNICATION RESEARCH, v.42, no.6, pp.759 - 778, 2015-08 |
| 8 | Cultivating the Youth: Propaganda Against Nazis at the Subliminal Level Using Animated Features Park, Byungho, SAS 2004, Society for Animation Studies, 2004-10-02 |
| 9 | Do I want to pay to download movies: Factors affecting acceptance of legal movie download services Ryu, Sunghan; Park, Byungho, JOURNAL OF INFORMATION COMMUNICATION & ETHICS IN SOCIETY, v.16, no.1, pp.45 - 60, 2018-03 |
| 10 | Do Social Games Help Us Get Socialized? : Findings that are against common beliefs Suh, Changwoo; Park, Byungho, International Conference on Applied and Theoretical Information Systems Research (ATISR 2012), Academy of Taiwan Information Systems Research, 2012-02-12 |
| 11 | Economic Analysis of Charitable Donations Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan; Allenby, Greg, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09 |
| 12 | Effects of Motivational Activation on Processing Positive and Negative Content in Pop-Up Advertisements Park, Byungho, ICA 2006, International Communication Association, 2006-07 |
| 13 | Gambling is in My Genes: Personality Traits with Biological Basis and Digital Entertainment Choice Park, Byungho, Digital Game Researchers Association 2007, Digital Game Researchers Association, 2007-09 |
| 14 | How to Market in Korea: Small Country, Big Market for PC Games Park, Byungho, Game Developers Conference 2001, Game Developers Conference, 2001-03-24 |
| 15 | Just Adding Graphics Does Not Make Them Remember Better: How Sensitivity of Memory Is Affected by the Complexity of the News Story and the Use of Graphics Park, Byungho, Midwinter Conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication, 2004-02 |
| 16 | Motivational System Activation and Information Processing: Using a Video Game to Compare Emotional Responses and Cognitive Processing During Appetitive, Aversive, and Coactive States Park, Byungho, International Communication Association 2008, International Communication Association, 2008-05-22 |
| 17 | Of promoting networking and protecting privacy: Effects of defaults and regulatory focus on social media users' preference settings Cho, Hichang; Roh, Sungjong; Park, Byungho, COMPUTERS IN HUMAN BEHAVIOR, v.101, pp.1 - 13, 2019-12 |
| 18 | Parsing the resource pie: Using STRTs to measure attention to mediated messages Lang, Annie; Bradley, Samuel D.; Park, Byungho; Shin, Mija; Chung, Yongkuk, MEDIA PSYCHOLOGY, v.8, no.4, pp.369 - 394, 2006 |
| 19 | Parsing the Resource Pie: Using STRTs to Measure Attention to Mediated Messages Park, Byungho, AEJMC 2004, AEJMC, 2004-01 |
| 20 | PC-bang Brought a "big-bang": The Unique Aspect of the Korean Internet Industry Park, Byungho; Gillespie T., INTERFACES, v.3, no.8, 2003 |
| 21 | PC-Bang! How Internet Cafes Sparked the Amazing Growth of Korean Information Technology Industry Park, Byungho, International Communication Association 2007, International Communication Association, 2007-05 |
| 22 | PC-bang, the unique and important factor that contributed to online entertainment services in Korea Park, Byungho, Midwinter Conference of the Association for Education in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication, 2004-01 |
| 23 | PC-Bang: A New Internet-Based Business Model that Brought Such a Big-Bang to the Korean Market and People Park, Byungho, Asian Studies on the Pacific Coast 2003, Asian Studies on the Pacific Coast, 2003-01 |
| 24 | Personality trait and risky gaming in cyber space: Sensation Seeking as a predictor of online gambling Park, Byungho; Ng, C. H., Association of Internet Researchers, 2007 |
| 25 | Personality trait and risky gaming in cyber space: Sensation Seeking as a predictor of online gambling Park, Byungho, AoIR '07, Association of Internet Researchers, 2007-10 |
| 26 | Re-Living Suspense: Emotional and Cognitive Responses During Repeated Exposure to Suspenseful Film Chun, Changui; Park, Byungho; Shi, Chungkon, FRONTIERS IN PSYCHOLOGY, v.11, pp.1 - 12, 2020-10 |
| 27 | RPA 기술의 기업 실무 도입에 대한 엔지니어의 기술 저항 및 수용 요인 분석 = Factors related to engineer resistance and acceptance of robotic process automation (RPA) technology in enterprise practicelink 김민국; 박병호; et al, 한국과학기술원, 2019 |
| 28 | Separating Speed From Load: Understanding How Pacing and Information Contribute to Variation in STRTs Park, Byungho, ICA 2005, International Communication Association, 2005-01 |
| 29 | SNS광고의 유입채널과 캠페인 목표에 따른 실제 광고 효과에 대한 상호작용 분석: 패션 커머스 몰 중심으로 = Interaction analysis on the actual advertising effect based on the acquisition channel and campaign objectives of SNS advertisements: focused on fashion commerce malllink 박우석; 박병호; et al, 한국과학기술원, 2020 |
| 30 | Stay Tuned: Effects of Tabloid TV News Content and Structural Features on Viewer Processing, Memory, and Channel Changing Behavior in Young Adults Park, Byungho, ICA 2005, International Communication Association, 2005-01 |
| 31 | Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator Kang, Moon Young; Park, Byungho, SUSTAINABILITY, v.10, no.4, 2018-04 |
| 32 | Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages Park, Byungho; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08 |
| 33 | Testing the moderating role of need for cognition in smartphone adoption Cho, Hichang; Park, Byungho, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.7, pp.704 - 715, 2014-07 |
| 34 | The "I" of embedded reporting: An analysis of CNN coverage of the "Shock and Awe" campaign Fox, Julia R.; Park, Byungho, JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, v.50, no.1, pp.36 - 51, 2006-03 |
| 35 | The effect of repetition in Internet banner ads and the moderating role of animation Lee, Joo-Won; Ahn, Jae-Hyeon; Park, Byungho, COMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05 |
| 36 | The Effects of Audio and Video Information Density on Available Resources and Encoding Park, Byungho, ICA 2006, International Communication Association, 2006-01 |
| 37 | The Effects of Structural Features and Information Introduced on Internet Advertising Park, Byungho, International Communication Association 2007, International Communication Association, 2007-05 |
| 38 | The Limited Capacity Model of Mediated Message Processing and Education Park, Byungho, Education and Development Conference 2008, Education and Development, 2008-03 |
| 39 | The “I” of Embedded Reporting Park, Byungho, AEJMC 2004, Association for Education in Journalism and Mass Communication, 2004-01 |
| 40 | This Galactic War Has Been Brought to You by These Fine Sponsors: Cognitive Message Processing in an Interactive Video Game Environment Park, Byungho, ICA 2003, International Communication Association, 2003-01 |
| 41 | Using personality trait for targeting the prevention effort: Sensation Seeking as a predictor for problem gambling behavior Ng, Chien Hao; Park, Byungho, Singapore Problem Gambling Conference 2007, Singapore Problem Gambling, 2007-07 |
| 42 | Using Physiological Recordings for Studying User Experience: Case of Conversational Agent-Equipped TV Lee, Seungyeon; Ryu, Hyejin; Park, Byungho; Yun, Myung Hwan, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, v.36, no.9, pp.815 - 827, 2020-05 |
| 43 | VR 기술의 제조공정 도입에 따른 공장 기술직군의 기술 수용에 영향을 미치는 요인 분석에 관한 연구 = Factors that influence technician’s intent to accept virtual reality technologylink 허영욱; 박병호; et al, 한국과학기술원, 2019 |
| 44 | Web Advertising and Pop-Up Ads Park, Byungho, ICA 2005, International Communication Association, 2005-01 |
| 45 | When available resources become negative resources - The effects of cognitive overload on memory sensitivity and criterion bias Fox, Julia R.; Park, Byungho; Lang, Annie, COMMUNICATION RESEARCH, v.34, no.3, pp.277 - 296, 2007-06 |
| 46 | When Available Resources Become Negative Resources: Effects of Cognitive Overload on Memory Sensitivity and Criterion Park, Byungho, ICA 2006, International Communication Association, 2006-01 |
| 47 | 가상 인간에 대한 소비자의 일차적인 반응과 그것이 브랜드 이미지와 구매 의도에 미치는 영향 = (The) effect of consumers’ response to virtual humans on brand image and purchase intentlink 이민경; 박병호; et al, 한국과학기술원, 2022 |
| 48 | 개인의 특성과 인지된 에이전시가 챗봇 사용자 경험에 미치는 영향 : 뉴로 연구방법론과 설문을 통한 연구 = Individual differences and perceived agency on chatbot user experience : based on physiological responses and self-report datalink 홍민화; 박병호; et al, 한국과학기술원, 2019 |
| 49 | 게임 트랜스미디어의 지속 이용 및 구매 의도에 관한 연구 – K-POP 사례 분석- = (A) Study on intent to continue to use and purchase intent in game-centric transmedia: focused on K-POPlink 강현영; 박병호; et al, 한국과학기술원, 2020 |
| 50 | 고가 가전 소비자의 오프라인 채널 결정에 미치는 영향에 대한 요인 분석 연구 : 정보 탐색 과정을 중심으로 = Factors influencing consumer's offline-channel selection when purchasing high-priced home appliances : focusing on information search processlink 임영진; 박병호; et al, 한국과학기술원, 2019 |
| 51 | 국내 TV VOD 이용자의 OTT 서비스로의 전환 의도에 영향을 미치는 요인에 관한 연구 = A study on the factors influencing the intention to switch to OTT service of domestic TV VOD userslink 이은영; 박병호; et al, 한국과학기술원, 2020 |
| 52 | 금융 정보가 금융 소비자에게 미치는 심리적 영향 = The psychological effect of financial information on financial consumers : the main effect of financial risk and expected return and the moderate effect of motivational systemlink 임태환; Im, Tae Hwan; et al, 한국과학기술원, 2016 |
| 53 | 녹색광고의 이익/손실 프레이밍 효과 = Gain/loss framing effect in green advertising : the main effect of message framing and the moderate role of construal level of psychological distancelink 강신영; Kang, Sinyoung; et al, 한국과학기술원, 2016 |
| 54 | 디지털 마케팅 산업에서의 데이터관리플랫폼 수용에 관한 사례연구 : 기술 수용을 중심으로 = (A) case study on data management platform (DMP) acceptance by digital marketing industry : focusing on factors related to technology acceptancelink 공혜진; 박병호; et al, 한국과학기술원, 2019 |
| 55 | 온라인 플랫폼을 활용한 기업간 거래 사업 강화 및 서비스 구축 방안 연구 : 정보기기 제조사와 온라인 유통사 중심으로 = A study on service development and B2B business reinforcement using online platforms : focus on an IT device manufacturer and an online retailerlink 정진용; 박병호; et al, 한국과학기술원, 2020 |
| 56 | 유통채널과 상품군에 따른 구매의도에 영향을 끼치는 개인의 특성에 대한 연구 : 패션상품을 중심으로 = (The) effects of individual differences on purchase intent by varying distribution channels and product groups of fashion itemslink 이재원; 박병호; et al, 한국과학기술원, 2019 |
