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Internet advertising strategy by comparison challenge approach Lee, Jae Kyu; Lee, Jae-Won, 5th International Conference on Electronic Commerce, ICEC '03, v.50, pp.450 - 457, Association for Computing Machinery (ACM), 2003-09-30 |
유통채널과 상품군에 따른 구매의도에 영향을 끼치는 개인의 특성에 대한 연구 : 패션상품을 중심으로 = (The) effects of individual differences on purchase intent by varying distribution channels and product groups of fashion itemslink 이재원; 박병호; et al, 한국과학기술원, 2019 |
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