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Egoistic altruism : when self-benefit appeals are effective in encouraging charitable support = 이기적 이타주의: 기부자의 혜택에 초점을 맞춘 기부 광고의 효과 연구link Kim, Young-Soo; 김영수; et al, 한국과학기술원, 2012 |
The development of end-user satisfaction model considering user expectation Kim, Soung-Hie; Kim, Young-Soo, 한국 경영과학회 '99춘계학술대회, no.2, pp.63 - 63, The Korean Operations Research and Management Science Society, 1999 |
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