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A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04 |
The importance of social and ideal social dimensions in self-congruity research Kim, Ji-Hern; Hyun, Yong-Jin, ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, v.16, no.1, pp.39 - 49, 2013-03 |
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