Browse "School of Management Engineering(경영공학부)" by Author Kang, Moon Young
Showing results 1 to 26 of 26
| Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when Kang, Moon Young, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.62, no.4, pp.483 - 498, 2020-07 |
| Advertising Response and Deployment in the Presence of Firm Strategic Behavior Kang, Moon Young; David Schweidel; Neeraj Arora, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009 |
| Assessing Venture Capital Industry Growth in Korea Chung, Hae Jin; Kang, Moon Young, MANAGERIAL FINANCE, v.44, no.1, pp.74 - 85, 2018-01 |
| Capturing dynamics of travel destination choice with hidden markov model = 히든 마르코프 모델을 이용한 여행 지역 선택의 다이나믹 연구link Lee, Chan Hee; 이찬희; et al, 한국과학기술원, 2015 |
| Construal level theory and impulse buying = 해석수준이론과 충동구매link Kim, Minsoo; 김민수; et al, 한국과학기술원, 2015 |
| Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon Young, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016 |
| Economic Analysis of Charitable Donations Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan; Allenby, Greg, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09 |
| How Music Attributes Lead to Choice: An Empirical Investigation into Physiological Variables Kang, Moon Young; Cho, Yang Seok; Kim, Jae Hwan, The Institute for Operations Research and the Management Science, The Institute for Operations Research and the Management Science, 2015-06-19 |
| Is Dissolution the End of Interorganizational Relationships? A Conceptual Framework for Relationship Dissolution and Renewal Kang, Moon Young, Journal of Marketing Thought, v.2, no.2, pp.1 - 11, 2015-08 |
| Is There Country of Origin Bias in the Mobile Handset Market? Cho, Daegon; Kang, Moon Young, 38th Annual ISMS Marketing Science Conference, INFORMS Society for Marketing Science, 2016-06-18 |
| Is There Country-of-Origin Bias in the Mobile Handset Market? Kang, Moon Young, The Institute for Operations Research and the Management Science, The Institute for Operations Research and the Management Science, 2016-06-18 |
| Modeling Music Preferences Kang, Moon Young; Kim, Jae Hwan, 2013 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2013-07-12 |
| Modeling the Impact of Advertising on Event Ticket Sales Kang, Moon Young; David Schweidel; Neeraj Arora, 2008 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2008 |
| Predicting Joint Choice Using Individual Data Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young, MARKETING SCIENCE, v.29, no.1, pp.139 - 157, 2010 |
| Predicting Joint Choice Using Individual Data Kang, Moon Young; Anocha Aribarg; Neeraj Arora, The 38th Annual Haring Symposium (2008), 2008 Haring Symposium Organizing Committee, 2008-04-19 |
| Predicting Joint Choice Using Individual Data Kang, Moon Young, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009-06-05 |
| Preference Revision in Joint Choice Decisions Kang, Moon Young; Neearj Arora; Anocha Aribarg, 2007 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2007 |
Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator Kang, Moon Young; Park, Byungho, SUSTAINABILITY, v.10, no.4, 2018-04 |
| Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages Park, Byungho; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08 |
| The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04 |
| The Effect of Gift Giving on Product Purchase Kang, Moon Young, INFORMS Marketing Scienenec Conference, The Institute for Operations Research and the Management Science, 2016-06-16 |
| The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk Kang, Moon Young; Kwon, Jung, Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015-02 |
| Weather Sensitivity Analysis (WSA) in Grocery Shopping Trip Moon, Sangkil; Kang, Moon Young; Bae, Young Han, The Institute for Operations Research and the Management Science, The Institute for Operations Research and the Management Science, 2015-06-18 |
| Weather sensitivity analysis on grocery shopping Moon, Sangkil; Kang, Moon Young; Bae, Young Han; Bodkin, Charles D., INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.60, no.4, pp.380 - 393, 2018-07 |
| What Does Make the Diffusion of Luxury Brands Possible? Dynamic Model of Luxury Consumption Kang, Moon Young; Bae, Young Han, Journal of Marketing Thought, v.3, no.2, pp.31 - 38, 2016-08 |
| What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost Kang, Moon Young, Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66, 2016-09 |
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- 602 Thesis(Master)
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- 1,614 2010 - 2019
- 1,349 2000 - 2009
- 1,082 1990 - 1999
- 192 1980 - 1989