Browse "School of Management Engineering(경영공학부)" byAuthorKang, Hyunmo

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1
Effects of perceived behavioral control on the consumer usage intention of E-coupons

Kang, Hyunmo; Hahn, Minhiresearcher; Fortin, David R.; Hyun, Yong Jinresearcher; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10

2
Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhiresearcher; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

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