Browse "School of Management Engineering(경영공학부)" byAuthorJun, Sunkyu

Showing results 1 to 6 of 6

1
An Investigation of Newspaper Ad Memory As Affect Context Involvement and Ad Size - A Korean Case

Hyun, Yong Jinresearcher; Gentry, James W.; Park, Chanwook; Jun, Sunkyu, JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.28, no.1, pp.45 - 56, 2006-03

2
Behavioral Acculturation among Korean Americans

Gentry, James W.; Jun, Sunkyu; Hyun, Yong Jinresearcher; Chun, Seungwoo; Commuri, Suraj, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH , v.5, pp.99 - 104, 2002-04

3
Cultural adaptation of business expatriates in the host marketplace

Jun, Sunkyu; Gentry, James W.; Hyun, Yong Jinresearcher, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, v.32, no.2, pp.369 - 377, 2001

4
The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine

Jun, Sunkyu; Putreve, Sanjay; Hyun, Yong Jinresearcher; Gentry, James W., JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, v.25, no.2, pp.1 - 11, 2003

5
The moderating effect of self-esteem on consumer responses to global positioning in advertising

Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, Yong-Jinresearcher, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017

6
The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies

Jun, Sunkyu; Hyun, Yong Jinresearcher; Gentry, James W.; Song, Chang-Seok, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001

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