Browse "School of Management Engineering(경영공학부)" by Author Joo, Hailey Hayeon
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| Drinking Through Good Times and Bad: The Role of Consumer Differences Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; Chintagunta, Pradeep, JOURNAL OF MARKETING RESEARCH, v.58, no.4, pp.721 - 741, 2021-08 |
| Optimal Advertising When Credibility Of Film Reviews Is Under Challenge Joo, Hailey Hayeon; Kim, Minki, The 2017 INFORMS Marketing Science Conference, University of Southern California, 2017-06-09 |
| What makes you grab low carb beers? Kim, Minki; Joo, Hailey Hayeon, APPLIED ECONOMICS, v.46, no.13, pp.1526 - 1534, 2014-05 |
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