Browse "School of Management Engineering(경영공학부)" byAuthorGurhan-Canli, Z

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1
Cross-cultural differences in brand extension evaluations: The effect of holistic and analytical processing

Yoon, Yeosunresearcher; Gurhan-Canli, Z, ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI BOOK SERIES: ADVANCES IN CONSUMER RESEARCH, v.31, pp.224 - 224, 2004

2
Drawing inferences about others on the basis of corporate associations

Yoon, Yeosunresearcher; Gurhan-Canli, Z; Bozok, B, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006

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