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Showing results 1 to 8 of 8

1
Advertising Response and Deployment in the Presence of Firm Strategic Behavior

Kang, Moon Young; David Schweidel; Neeraj Arora, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009

2
Is There Country-of-Origin Bias in the Mobile Handset Market?

Kang, Moon Young, The Institute for Operations Research and the Management Science, The Institute for Operations Research and the Management Science, 2016-06-18

3
Modeling Music Preferences

Kang, Moon Young; Kim, Jae Hwan, 2013 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2013-07-12

4
Modeling the Impact of Advertising on Event Ticket Sales

Kang, Moon Young; David Schweidel; Neeraj Arora, 2008 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2008

5
Predicting Joint Choice Using Individual Data

Kang, Moon Young; Anocha Aribarg; Neeraj Arora, The 38th Annual Haring Symposium (2008), 2008 Haring Symposium Organizing Committee, 2008-04-19

6
Predicting Joint Choice Using Individual Data

Kang, Moon Young, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009-06-05

7
Preference Revision in Joint Choice Decisions

Kang, Moon Young; Neearj Arora; Anocha Aribarg, 2007 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2007

8
Weather Sensitivity Analysis (WSA) in Grocery Shopping Trip

Moon, Sangkil; Kang, Moon Young; Bae, Young Han, The Institute for Operations Research and the Management Science, The Institute for Operations Research and the Management Science, 2015-06-18

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