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Browse "School of Management Engineering(경영공학부)" by Subject word-of-mouth▼asocial distance▼aconstrual level▼afunctional benefit▼asymbolic benefit▼aorganic wine▼aperceived quality▼apurchase intention

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(The) effect of fit between social distance and benefit type on consumer response to organic wine recommendation = 사회적 거리와 편익 유형의 적합성이 유기농 와인 추천에 대한 소비자 반응에 미치는 영향link

Kim, Eunsoo; Yoon, Yeosun; et al, 한국과학기술원, 2021

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