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Drinking Through Good Times and Bad: The Role of Consumer Differences Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; Chintagunta, Pradeep, JOURNAL OF MARKETING RESEARCH, v.58, no.4, pp.721 - 741, 2021-08 |
전자상거래하에서 채널갈등과 닷컴기업의 분할에 관한 연구 천세학; 박성용; 김재철, 상품학연구, v.27, no.2, pp.23 - 31, 2009-06 |
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