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DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03 |
Multidimensional Targeting and Consumer Response DESPOTAKIS, Stylianos; YU, Jungju, MANAGEMENT SCIENCE, v.69, no.8, pp.4518 - 4540, 2023-08 |
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