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Does customer satisfaction matter to managers' earnings forecasts and stock returns? Lee, Jenny (Jiyeon); Lim, Youngdeok; Oh, Hyung Il, EUROPEAN JOURNAL OF MARKETING, v.52, no.9-10, pp.2026 - 2051, 2018-09 |
Financing as a Marketing Strategy Seog, S. Hun; Hyun, Yong Jin, MARKETING SCIENCE, v.28, no.3, pp.526 - 540, 2009-05 |
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