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Showing results 1 to 5 of 5

1
A choice-based multi-product diffusion model incorporating replacement demand

Jun, Duk Bin; Kim, Il Jung, TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v.78, no.4, pp.674 - 689, 2011-05

2
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector

Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04

3
Factors affecting e-book reader awareness, interest, and intention to use

Jung, Jaemin; Chan-Olmsted, Sylvia; Park, Bellnine; Kim, Youngju, NEW MEDIA & SOCIETY, v.14, no.2, pp.204 - 224, 2012-03

4
Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea

Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01

5
Optimal pricing, EOL (end of life) warranty, and spare parts manufacturing strategy amid product transition

Kim, Bowon; Park, Sangsun, EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, v.188, no.3, pp.723 - 745, 2008-08

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