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Dissecting movie performance across multiple distribution channels: An elastic justification theory perspective Song, Kaeun; Kim, Hyungjin; Lee, Junyeong; Kim, Young-Gul, TELEMATICS AND INFORMATICS, v.35, no.1, pp.159 - 167, 2018-04 |
Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
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