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Showing results 1 to 4 of 4

1
Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01

2
Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity

Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01

3
Reference quality-based competitive market structure for innovation driven markets

Kim, Wonjoon; Kim, Minki, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.32, no.3, pp.284 - 296, 2015-09

4
The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior

Park, Chang Hee; Yoon, Tae Jung, JOURNAL OF RETAILING, v.98, no.4, pp.647 - 666, 2022-12

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