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Three essays on digital consumer behaviors and mobile analytics : economic implications for innovation, personalization, and platform strategies = 모바일 애널리틱스를 활용한 소비자 행동 분석과 경제학적 고찰 : 혁신, 광고, 플랫폼 전략 측면에서link

Hong, Jinpyo; Oh, Wonseok; et al, 한국과학기술원, 2019

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