Showing results 1 to 2 of 2
Copula-based direct utility models for correlated choice alternatives Kim, Chul; Jun, Duk Bin; Park, Sungho, QME-QUANTITATIVE MARKETING AND ECONOMICS, v.20, no.1, pp.69 - 99, 2022-03 |
The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior Park, Chang Hee; Yoon, Tae Jung, JOURNAL OF RETAILING, v.98, no.4, pp.647 - 666, 2022-12 |
Discover