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Emerging dual channel system and manufacturers direct retail channel strategy Chun, Se-Hak; Rhee, Byong-Duk; Park, Seong Y.; Kim, Jae-Cheol, INTERNATIONAL REVIEW OF ECONOMICS FINANCE, v.20, no.4, pp.812 - 825, 2011-10 |
Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
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