Showing results 1 to 5 of 5
A Model of Brand Architecture Choice: A House of Brands vs. A Branded House Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01 |
An economic analysis of customer selection and leveraging strategies in a market where network externalities exist Kim, Eunjin; Lee, Byungtae, DECISION SUPPORT SYSTEMS, v.44, no.1, pp.124 - 134, 2007-11 |
Business analytics adoption process and capabilities under big data environment = 빅데이터 환경에서의 비즈니스 애널리틱스 도입 프로세스 및 역량에 관한 연구link Nam, Dalwoo; 남달우; Lee, Hee Seok; 이희석; et al, 한국과학기술원, 2016 |
Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01 |
엔터테인먼트 산업의 고객 충성도 연구: 영화와 연극/뮤지컬의 관람 장소, 관람 행태, 추천 태도 결정 요인 = Research on customer loyalty in the movie and performing art industries: venue, watching and recommendation behavior perspectiveslink 구현주; Ku, Hyun-Ju; et al, 한국과학기술원, 2012 |
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