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Browse "School of Management Engineering(경영공학부)" by Subject Brand equity▼amarket share▼amarket concentration▼abrand awareness▼abrand Image

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브랜드 자산 지표 (K-BPI)와 시장 점유율 간 관계에 관한 연구 = (The) effect of K-BPI (korea brand power index) on a brand's market sharelink

박인용; 현용진; et al, 한국과학기술원, 2019

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