Showing results 1 to 6 of 6
A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach Chang, RM; Oh, Wonseok; Pinsonneault, Alian; Kwon, Dowan, INFORMATION SYSTEMS RESEARCH, v.21, pp.571 - 593, 2010-09 |
Advertising on Mobile Apps Versus the Mobile Web Which Delivers Better Advertisement Recognition and Willingness to Buy? Park, Sungjun (Steven); Park, Byungho, JOURNAL OF ADVERTISING RESEARCH, v.60, no.4, pp.381 - 393, 2020-12 |
New Drug Diffusion When Forward-Looking Physicians Learn from Patient Feedback and Detailing Chintagunta, Pradeep K.; Goettler, Ronald L.; Kim, Minki, JOURNAL OF MARKETING RESEARCH, v.49, no.6, pp.807 - 821, 2012-12 |
Swearing Effects on Citizen-to-Citizen Commenting Online: A Large-Scale Exploration of Political Versus Nonpolitical Online News Sites Kwon, K. Hazel; Cho, Daegon, Social Science Computer Review, v.35, no.1, pp.84 - 102, 2017-02 |
The importance of social and ideal social dimensions in self-congruity research Kim, Ji-Hern; Hyun, Yong-Jin, ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, v.16, no.1, pp.39 - 49, 2013-03 |
Versioning information goods of multi-channel publishers in two-sided markets Kim, Eunjin; Lee, Byungtae; Kim, Jae-Cheol, ONLINE INFORMATION REVIEW, v.33, no.4, pp.785 - 804, 2009 |
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