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Browse "School of Management Engineering(경영공학부)" by Subject 선불카드▼a소비 패턴▼a구매 패턴▼a온라인 지불 수단▼a매몰비용 효과

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Two-faces of the online prepaid card : effects of online retailer-specific prepaid card on the consumers' purchase behavior and consumption behavior = 온라인 선불카드의 양면 : 온라인 선불카드가 소비자의 구매와 소비에 미치는 영향link

Lee, Jaewon; Oh, Wonseok; et al, 한국과학기술원, 2018

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