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Showing results 1 to 6 of 6

1
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels

Park, Sung Hyuk; Lee, Minhyung; Kim, Kitae; Shin, Dongwook, 55th Hawaii International Conference on System Sciences, HICSS 2022, Association for Information Systems, 2022-01-06

2
Digital Rule of Thumb: A Natural Experiment on Autocomplete in Search Engines

Kim, Kitae; Lee, Dongwon; Park, Sung Hyuk; Sim, Jaeung, International Conference on Information Systems 2022, Association for Information Systems, 2022-12-13

3
How to Choose the Right Person? Social Media Marketing Optimization Framework

Kim, Kitae; Park, Sung Hyuk, 23rd International Conference on Electronic Commerce, ICEC 2022, International Center for Electronic Commerce, 2022-06-23

4
Learning Faces to Predict Matching Probability in an Online Matching Platform

Kwon, Soonjae; Park, Sung Hyuk; Lee, Gene; Lee, Dongwon, International Conference on Information Systems 2022, Association for Information Systems, 2022-12-14

5
The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity

Hwang, YuJin; Kyung, Nakyung; Lee, Dongwon; Jung, Jaemin; Park, Sung Hyuk, 54th Hawaii International Conference on System Sciences, HICSS 2021, Association for Information Systems, 2021-01-06

6
The pursuit of conversion: Effects of mediating channels on product choices and purchase propensities in social commerce platforms

So, Hyunji; Oh, Wonseok; Kim, Minki; Park, Sung Hyuk, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Association for Information Systems, 2015-12

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