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Inferring Multiple Preferences? A Joint Map Of Brand Locations And Consumption Contexts Park, Junghyun; Kim, Minki, The 2016 INFORMS Marketing Science Conference, INFORMS, 2016-06-16 |
Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach Park, Junghyun; Kim, Minki; Chintagunta, Pradeep K., JOURNAL OF CONSUMER RESEARCH, v.49, no.2, pp.202 - 228, 2022-07 |
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