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Showing results 14 to 15 of 15

14
When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases

Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12

15
Why firms do co-promotions in mature markets?

Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09

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