Browse "School of Management Engineering(경영공학부)" by Subject WORD-OF-MOUTH
Showing results 10 to 16 of 16
| Predicting Firm Market Performance Using the Social Media Promoter Score Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung, Marketing Letters, v.33, no.4, pp.545 - 561, 2022-02 |
| Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12 |
| The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective Lee, Jumin; Park, Do-Hyung; Han, Ingoo, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011 |
| The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09 |
| The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 |
| Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce Lee, Kyunghee; Lee, Byungtae; Oh, Won-Seok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.32, no.4, pp.109 - 143, 2015 |
| When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12 |
Discover
Type
- 2,833 Article
- 1,254 Conference
- 3 Patent
- 602 Thesis(Master)
- 179 Thesis(Ph.D)
Open Access
Date issued
- 627 2020 - 2024
- 1,614 2010 - 2019
- 1,349 2000 - 2009
- 1,082 1990 - 1999
- 192 1980 - 1989