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Multidimensional Targeting and Consumer Engagement DESPOTAKIS, Stylianos; YU, Jungju, INFORMS Marketing Science Conference, INFORMS Society for Marketing Science, 2021-06-03 |
Multidimensional Targeting and Consumer Response DESPOTAKIS, Stylianos; YU, Jungju, MANAGEMENT SCIENCE, v.69, no.8, pp.4518 - 4540, 2023-08 |
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