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Cannibalization and competition effects on a manufacturer's retail channel strategies: Implications on an omni-channel business model Kim, Jae-Cheol; Chun, Se-Hak, DECISION SUPPORT SYSTEMS, v.109, pp.5 - 14, 2018-05 |
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
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