Showing results 1 to 9 of 9
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels Park, Sung Hyuk; Lee, Minhyung; Kim, Kitae; Shin, Dongwook, 55th Hawaii International Conference on System Sciences, HICSS 2022, Association for Information Systems, 2022-01-06 |
An Empirical Analysis of Repurchase Behavior in Mobile Commerce According to Different Mobile Channels Lee, Minhyung; Lee, Junyeong; Kwak, Chanhee; Yoon, Sun-Young; Lee, Heeseok, 51st Annual Hawaii International Conference on System Sciences (HICSS), pp.3791 - 3800, Association for Information Systems, 2018-01-05 |
An empirical analysis of semantic network in online crowdfunding: Evidence from Kickstarter Kim, Jongho; Lee, Minhyung; Cho, Daegon; Lee, Byungtae, 18th International Conference on Electronic Commerce, ICEC 2016, Association for Computing Machinery, 2016-08-17 |
Are All Spillovers Created Equal? The Impact of Blockbusters and the Composition of Backers in Online Crowdfunding? Kim, Jongho; Lee, Minhyung; Cho, Daegon; Lee, Byungtae, International Conference on Information Systems, Association for Information Systems, 2016-12-12 |
Can digital consumption boost physical consumption? The effect of online music streaming on record sales Lee, Minhyung; Choi, HanByeol Stella; Cho, Daegon; Lee, Heeseok, DECISION SUPPORT SYSTEMS, v.135, 2020-08 |
Dark side of the sharing economy: Empirical study on the effect of car-sharing on the crashes of teenage drivers Lee, Minhyung; Choi, HanByeol Stella; Lee, Heeseok, 25th Americas Conference on Information Systems, AMCIS 2019, Association for Information Systems, 2019-08-16 |
Essays on the impact of adopting newly emerging it service platforms on consumption behavior change = 신규 IT 서비스 플랫폼 도입으로 인한 소비 행동 변화에 대한 연구link Lee, Minhyung; Lee, Heeseok; et al, 한국과학기술원, 2017 |
Essays on the societal impact of IT-enabled service in smart citieslink Lee, Minhyung; Lee, Heeseok; et al, 2021 |
Two faces of car sharing: An exploration on the effect of car sharing on car accident Choi, HanByeol Stella; Lee, Minhyung; Lee, Heeseok, 25th Americas Conference on Information Systems, AMCIS 2019, Association for Information Systems, 2019-08-15 |
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