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Direct estimation of Batsell and Polkings model Park, Sang-June; Hahn, Minhi, MARKETING SCIENCE, v.17, no.2, pp.170 - 178, 1998 |
Firm-based market structure analysis using competitive advertising responses Hahn, Minhi; Ahn, Sung-ah; Shin, Changhoon; Park, Sang-June, INTERNATIONAL JOURNAL OF ADVERTISING, v.20, no.2, pp.223 - 237, 2001 |
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