Samsung Electronics and the Pathway to Integrated Design Success

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Samsung Electronics had its first design revolution in 1996, and design has been a part of the company's ethos since then. How did Samsung structure its organization to turn out products like the Bordeaux TV, the Quatro refrigerator, and the Twist mobile phone?
Publisher
Design Management Institute
Issue Date
2009-09
Language
English
Citation

DESIGN MANAGEMENT REVIEW, v.20, no.3, pp.20 - 27

ISSN
1948-7169
DOI
10.1111/j.1948-7169.2009.00018.x
URI
http://hdl.handle.net/10203/174231
Appears in Collection
ID-Journal Papers(저널논문)
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