My own-style interaction: Exploring individuals' preferences to interactivity

Abstract

There have been studies about users' preferences on different physical styles of interactive products, but the exploration of interactivity preferences and the value of customizing its expressions have not been emphasized much yet. In this paper, we conducted a three-phase user study in order to investigate individual preferences to different qualities of interactivity and its relationship with individual differences. The results showed that people have diverse preferences for several attributes of interactivity, similar to the case for appearances of products, and there are close relationships between individual differences such as human personality traits. Based on these results, we discussed their implications for designing attractive interaction.