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College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures

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dc.contributor.authorLee, Baghun-
dc.contributor.authorHahn, Minhi-
dc.date.accessioned2013-03-28T13:50:40Z-
dc.date.available2013-03-28T13:50:40Z-
dc.date.created2012-02-06-
dc.date.issued2010-07-
dc.identifier.citation2010 INFORMS Marketing Science Conference, v., no., pp. --
dc.identifier.urihttp://hdl.handle.net/10203/166271-
dc.languageENG-
dc.publisherINFORMS-
dc.titleThe Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures-
dc.typeConference-
dc.type.rimsCONF-
dc.citation.publicationname2010 INFORMS Marketing Science Conference-
dc.identifier.conferencecountryGermany-
dc.identifier.conferencecountryGermany-
dc.contributor.localauthorHahn, Minhi-
dc.contributor.nonIdAuthorLee, Baghun-
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MT-Conference Papers(학술회의논문)
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