Pipe cooling method is widely used for reduction of hydration heat and control of cracking in mass concrete structures. However, in order to effectively apply pipe cooling systems to concrete structure, the coefficient of flow convection relating the thermal transfer between inner stream of pipe and concrete must be estimated. In this study, a device measuring the coefficient of flow convection is developed. Since a variation of thermal distribution caused by pipe cooling has a direct effect in internal forced flows, the developed testing device is based on the internal forced flow concept. Influencing factors on the coefficient of flow convection are mainly flow velocity, pipe diameter and thickness, and pipe material. finally a prediction model of the coefficient of flow convection is proposed using experimental results from the developed device. According to the proposed prediction model, the coefficient of flow convection increases with increase in flow velocity and decreases with increase in pipe diameter and thickness. Also, the coefficient of flow convection is largely affected by the type of pipe materials.