A comparative analysis of on-line versus print media: Readability and content differentiation of business news

Abstract

The purpose of this study was to examine the readability and content differentiation of business news. Specifically, three newspapers and three Internet sites were content analyzed to see differences based on the media type. The findings suggest that the Internet business news showed more difficult readability with longer sentences, lower reading ease scores and more complex business terminology. The other results showed differences in the topics and visual usages between newspapers and Internet sites.