Analysis of Advertising Strategies for a New Product Launch
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hahn, Minhi | - |
| dc.date.accessioned | 2013-03-14T18:09:50Z | - |
| dc.date.available | 2013-03-14T18:09:50Z | - |
| dc.date.created | 2012-02-06 | - |
| dc.date.issued | 1984-04 | - |
| dc.identifier.citation | Albert Haring Symposium, v., no., pp.90 - 110 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/111666 | - |
| dc.language | ENG | - |
| dc.publisher | Kelly School of Business | - |
| dc.title | Analysis of Advertising Strategies for a New Product Launch | - |
| dc.type | Conference | - |
| dc.type.rims | CONF | - |
| dc.citation.beginningpage | 90 | - |
| dc.citation.endingpage | 110 | - |
| dc.citation.publicationname | Albert Haring Symposium | - |
| dc.identifier.conferencecountry | United States | - |
| dc.identifier.conferencecountry | United States | - |
| dc.contributor.localauthor | Hahn, Minhi | - |
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- KGSM-Conference Papers(학술회의논문)
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