전자상거래하에서의 하이브리드 마케팅 채널의 믹스 전략에 관한 연구Optimal Strategy of Hybrid Marketing Channel in Electronic Commerce
- Publisher
- 한국경영정보학회
- Issue Date
- 2007-06
- Language
- Korean
- Citation
ASIA PACIFIC JOURNAL OF INFORMATION SYSTEMS, v.17, no.2, pp.83 - 95
- ISSN
- 1229-0270
- Appears in Collection
- MT-Journal Papers(저널논문)
- Files in This Item
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