Determinants for Korean Film Success: Reflection of Mass Culture Code and the Interaction Effect of Director and Actor

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The Korean film industry has grown fast since the 2000s in terms of entering the 50% market share level, the emergence of 10million box-office movies and export performance improvement; however, the earning rate of production and investment part has decreased and recorded a minus value since 2005. This article aims to find key the determinants for the success of Korean movies from 2001~2006, a period of high growth and success of the Korean film industry through a multiple regression analysis. This paper introduces new determinants such as the interaction effect of the director and lead actor as well as mass culture codes. Finally, the authors suggest some proposals to make the Korean Film Industry more profitable.
Publisher
한국통계학회
Issue Date
2012-09
Language
Korean
Citation

Communications for Statistical Applications and Methods, v.19, no.5, pp.731 - 741

ISSN
2287-7843
URI
http://hdl.handle.net/10203/104532
Appears in Collection
MT-Journal Papers(저널논문)
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