Study on the value based market segmentation method: Empirical study of Korean mobile handset market

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 745
  • Download : 0
We suggest a value market segmentation method for high-tech markets. Our research scope is the mobile handset market, which has the technology characteristics of a high-tech industry such as short cycle innovations, short technology development periods, and quick changes in customer needs. Thus, researchers and company strategists would use value or benefit segmentation method for high-tech market segmenting, because the characteristics may react to frequent changes. A value based market segmenting items are stable items for a long time, and so precisely explain customer needs. Specially, values related with product's attributes have been shown to be more powerful items. In this paper, we try to show the superiority of a value market segmentation method through a Korean mobile handset market empirical case study.
Publisher
Advanced Institute of Convergence IT
Issue Date
2012-06
Language
English
Citation

Advances in Information Sciences and Service Sciences, v.4, no.11, pp.94 - 102

ISSN
1976-3700
URI
http://hdl.handle.net/10203/103218
Appears in Collection
RIMS Journal Papers
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0