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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
불법복제를 고려한 영화채널 간 배급시기 및 가격 결정 모형 안성아; 이백헌; 고정민, 마케팅연구, v.28, no.1, pp.133 - 160, 2013-02 |
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