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An economic analysis of customer selection and leveraging strategies in a market where network externalities exist Kim, Eunjin; Lee, Byungtae, DECISION SUPPORT SYSTEMS, v.44, no.1, pp.124 - 134, 2007-11 |
Economic analysis of the strategic use of and investment in customer relationship management (CRM) Systems under network effects and digital divides = 네트워크 효과와 고객간 디지털 격차가 존재하는 시장에서의 고객관계관리 시스템의 전략적 활용 및 투자에 관한 연구link Kim, Eun-Jin; 김은진; et al, 한국과학기술원, 2007 |
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