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Intelligent profitable customers segmentation system based on business intelligence tools Lee, J.H.; Park, Sang Chan, EXPERT SYSTEMS WITH APPLICATIONS, v.29, no.1, pp.145 - 152, 2005-07 |
STRATEGIC USE OF ANALYTICAL CRM IN A MARKET WITH NETWORK EFFECTS AND SWITCHING COSTS: TERMINATING UNPROFITABLE CUSTOMER RELATIONSHIPS Kim, Eunjin; Lee, Byungtae, JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, v.19, no.3, pp.153 - 172, 2009 |
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