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디지털 마케팅 산업에서의 데이터관리플랫폼 수용에 관한 사례연구 : 기술 수용을 중심으로 = (A) case study on data management platform (DMP) acceptance by digital marketing industry : focusing on factors related to technology acceptancelink

공혜진; 박병호; et al, 한국과학기술원, 2019

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